A firefighter in protective gear is using a high-pressure water hose to extinguish a raging fire in a building, with flames and smoke visible in the background.

First Responders & Health Professionals Discount

Your lifesaving skills rightfully deserve to be rewarded.

Honoring Our Heroes. Rewarding Your Service.

At Apple Ford, we’re proud to salute those who serve with unwavering dedication. That's why our Ford First Responders Appreciation Program offers a $500 bonus toward the purchase or lease of a new Ford or Lincoln—as our way of saying thank you.

Who Qualifies for the Ford First Responder Discount?

If you're an active frontline professional in one of the roles below, you—or your immediate family—may be eligible:

Fire & Emergency Services

  • Career Firefighter (Federal, State and Local)

  • Wild-land Firefighter/ Prescribed Fire Burn Manager

  • Volunteer Firefighter

  • Certified Fire Marshal

Emergency Medical Technicians

  • Emergency Medical Technician (EMT)

  • Paramedic

  • Medical Helicopter Pilot

Communications & Dispatch

  • 911 Dispatcher (Police, Fire or EMS)

  • Fire Communications Officer

  • Public Safety Telecommunicator

Law Enforcement & Public Safety

  • Active Police Officer (Federal, State, or Local)

  • Sheriff or Deputy

  • Correctional Officer (Public or private, for‑profit institutions qualified)

  • State Trooper

  • Federal Law Enforcement Officer (e.g., Customs & Border Protection, Air Marshal)

  • Park Police or Park Ranger

  • Pretrial Services Officer

  • Probation & Parole Officer

  • Bridge & Tunnel Officer

  • Detention Officer (Public or private, for‑profit institutions qualified)

  • Railroad Police Officer

  • School Resource Officer

  • Auxiliary or Reserve Deputy/Officer

  • Animal Control Officer (with law enforcement credentials)

  • Law‑certified Fire Marshal

  • Court Bailiff or Court Officer (with full law enforcement credentials)

Why Choose Apple Ford?

We deeply appreciate your service—and we've made it our mission to offer exceptional value in return. Whether you’re drawn to the nimble Ford Escape, the versatile Ford Explorer, or the rugged Ford F‑150, our team is here to:

  • Highlight current inventory that fits your lifestyle and priorities

  • Guide you through the Ford First Responder Discount process—quickly and smoothly

  • Help finalize your selection, ensuring you drive away with the respect and savings you deserve

Ready to Claim Your First Responder Ford benefit?

Explore our online inventory and visit or contact Apple Ford to apply your Ford First Responder Discount today. Let us do our part while you continue doing yours—with courage and commitment.

Shop Popular Models

Check out the outstanding selection of new vehicles available in our inventory, from an efficient Ford Escape to a family-friendly Ford Explorer or powerful Ford F-150.

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*Not available on Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby® GT500®, Ford GT, F-150 Raptor, Bronco, Mustang Mach-E and Lincoln Continental Coach Doors. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Please note that not all Federal Law Enforcement Officers qualify for the first responders program. See dealer for complete details and eligibility.