Privacy Policy

Last updated: 2024-10-09

At Apple Ford, protecting your privacy is of the utmost importance. We are committed to safeguarding any personal information you provide to us, whether through our website, over the phone, or during a visit to our dealership. This Privacy Policy explains how we collect, use, and share your information.

Information We Collect

We may collect the following types of information:

  • Personal Information: This includes your name, address, phone number, email address, vehicle details, and any other personal data you provide, whether by filling out forms on our site, during purchases, or when contacting us.

  • Financial Information: If you apply for financing or make a payment, we may collect your Social Security number, banking details, or other financial data.

  • Non-Personal Information: Automatically collected information such as your IP address, browser type, and browsing behavior. We may also collect data through cookies or web beacons to improve our site performance.

How We Use Your Information

The information we collect may be used in several ways:

  • To Process Transactions: To assist with your vehicle purchase, service request, financing applications, and other dealership-related services.

  • Customer Service: We use your contact information to respond to your requests, inquiries, and to provide follow-up services.

  • Marketing & Communication: Apple Ford may use your information to send you promotional materials, special offers, and updates related to your interests. You may opt-out of these communications at any time.

  • Legal and Compliance: We may use and disclose your personal information as required by law, including for fraud prevention and other legal purposes.

How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your data under the following circumstances:

  • With Service Providers: We may share your information with third-party service providers who assist us with services like payment processing, vehicle financing, marketing, or maintenance of our website.

  • Affiliated Dealerships or Partners: To provide you with better service, your information may be shared with affiliated dealerships or other business partners.

  • FordDirect: We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect’s data practices, see: FordDirect Privacy Statement.

  • For Legal Compliance: We may disclose your information as necessary to comply with laws, regulations, or legal processes such as subpoenas or court orders.

Use of Cookies and Tracking Technology

Our website uses cookies and similar technologies to track your interaction with our website and to offer a personalized experience. This data may help us improve the site’s usability and functionality. You can control the use of cookies through your browser settings.

Security Measures

Apple Ford takes security seriously and has implemented physical, electronic, and procedural safeguards to protect the personal information we collect. However, no method of transmission over the internet or method of electronic storage is 100% secure.

Your Rights and Choices

You have the right to:

  • Access and Update Your Information: You may review or update the personal information you provide to us by contacting us.

  • Opt-Out: If you no longer wish to receive promotional communications, you can opt-out by following the instructions in our emails or by contacting us directly.

  • Data Deletion: You can request the deletion of your personal information, subject to legal and contractual restrictions.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from minors without parental consent. If we learn that we have inadvertently collected such information, we will take steps to delete it.

Third-Party Links

This site may contain links to other websites. Apple Ford is not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

Changes to Our Privacy Policy

Apple Ford reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, and the "Effective Date" at the top will be updated accordingly. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at:

Apple Ford

8800 Stanford Blvd, Columbia, MD 21045